Customer
Date
November – 2021
Type Of Project
Description
The name of the brand is
Shnider soft drink
Shnider, a malt beverage brand known for its unique pineapple flavor, partnered with us to redefine its market position, boost consumer recognition, and establish itself as a refreshing, premium drink in the competitive beverage landscape.
Challenges
1. Limited brand awareness in a highly competitive market dominated by established soft drink and malt beverage brands.
2. Educating the audience about the benefits and unique qualities of Shnider’s pineapple malt beverage.
3. Creating impactful engagement strategies to connect with the younger, adventurous demographic while maintaining broad consumer appeal.
Strategy
1. Brand Story & Positioning
• Built Shnider’s identity around a refreshing, tropical, and vibrant lifestyle to appeal to health-conscious and trend-savvy audiences.
• Highlighted the premium quality and natural flavor of its malt and pineapple composition in all communications.
2. Digital Marketing Excellence
• Launched a visually captivating social media campaign under the tagline “Refresh the Tropical Way!”.
• Collaborated with top-tier influencers in the beverage and lifestyle space to build authenticity and trust.
• Shared user-generated content, including customer reviews and creative drink recipes featuring Shnider.
3. Engaging Experiences
• Organized tasting events at malls, food festivals, and college campuses to create hands-on consumer experiences.
• Partnered with local cafés and restaurants to feature exclusive “Shnider-inspired” beverages and desserts.
4. Retail Partnerships
• Designed attention-grabbing point-of-sale displays in stores to improve product visibility.
• Collaborated with retailers on exclusive promotions, discounts, and in-store activations.
5. Creative Campaigns
• Developed a dynamic series of ads featuring tropical imagery, energetic vibes, and Shnider as the hero product.
• Introduced exciting giveaways, such as branded Shnider merchandise, to drive engagement.
Key Results
1. Brand Awareness
• Over 1 million impressions across social media platforms.
• Increased engagement rates by 80%, with a 65% rise in followers.
2. Revenue Growth
• A 40% increase in sales in the first quarter post-campaign launch.
• Expanded market presence through increased retail partnerships.
3. Customer Engagement
• Attendees at tasting events reported a 75% likelihood of purchasing Shnider after sampling.
• A significant volume of positive online feedback from new and loyal consumers.
4. Long-Term Positioning
• Shnider positioned itself as a recognizable and preferred malt beverage, especially among younger audiences.
Testimonial
“The campaign transformed our vision into a reality. Our collaboration exceeded expectations, delivering the awareness and growth Shnider needed to compete with the big names in the industry.”
— Shnider Marketing Team
Conclusion
The partnership between Shnider and our agency set a benchmark for creative, consumer-focused beverage marketing. Through innovative strategies and collaborative efforts, Shnider achieved remarkable growth and established a strong foothold in the market.